Mumbrellacast: Ooh Media takeover bid and the News Bargaining Incentive

Australia limited teen access to social media. Now it's trying to get a better deal for news media companies.

The Australian government has devised a new way to wring money out of social media platforms, and this time, news organizations stand to benefit. A proposed News Bargaining Incentive would introduce a new tax for Meta, YouTube, and TikTok, all of which would be required to deliver funding to traditional news providers. The initiative is essentially an updated version of Australia’s News Media Bargaining Code, which passed in 2021. That piece of …

The ‘opportunistic’ takeover bid for oOh!

Going cheap.

Mumbrellacast: Ooh Media takeover bid and the News Bargaining Incentive

Welcome to an early edition of the Mumbrellacast, hot off the audio presses, where we dissect the recent developments in the media and marketing space — as we do. Tim Burrowes, Hal Crawford, and Ben Willee from Spinach Advertising react to this morning’s news that Pacific Equity Partners has made an offer to buy outdoor advertising company Ooh Media —  an offer worth around $750m, according to the AFR. The government released its draft version o…