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MUJI Opens "Anti-Tourism" Hotel in Busiest Tourist Location in Kyoto - Unseen Japan
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MUJI Opens "Anti-Tourism" Hotel in Busiest Tourist Location in Kyoto - Unseen Japan
Besides running one of Japan’s most popular home goods retailers, the company behind the MUJI chain also operates hotel chains. Its latest is opening in Kyoto. But the marketing angle – a so-called “anti-tourism” hotel in the middle of Kyoto’s most popular destination – has some raising their eyebrows. Fifth MUJI BASE is near Kiyomizu-Dera KAKU / PIXTA(ピクスタ) MUJI’s parent company, Ryōhin Keikaku (良品計画), runs two hotel chains. Its first, MUJI HO…
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