MSNBC Scores Ratings Win Thanks to Interview With Federal Inmate Michael Avenatti

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Individual: Dan Abrams

MSNBC Scores Ratings Win Thanks to Interview With Federal Inmate Michael Avenatti

Ari Melber’s phone interview with the incarcerated felon Michael Avenatti kicked up plenty of controversy, but it also scored in the ratings for MSNBC. On April 9, The Beat with Ari Melber averaged 155,000 viewers in the key demo of 25-54, the highest of any MSNBC show that day. The Avenatti interview accounted for the most watched half-hour for the network that day. The first half hour, which is when the interview aired, averaged 166,000 viewer…