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MSNBC Sets Date for Live Fan Event: How to See Rachel Maddow, Joe Scarborough & More

NEW YORK CITY, UNITED STATES, JUL 28 – MSNBC returns with its second live fan event featuring top anchors and hosts, attracting over 4,000 attendees last year and offering tickets starting at $100.

  • MSNBC is set to bring back its live-event series, MSNBCLive ’25: This Is Who We Are, on Saturday, Oct. 11, at the Hammerstein Ballroom in New York.
  • Amid MSNBC’s forthcoming spin-off into Versant, the network aims to diversify revenue streams through live events, as tickets go on sale July 28 for October 11 in Manhattan.
  • Tickets go on sale today, starting at $100, with two sessions from 11 a.m. to 1 p.m. ET and 5:30 p.m. to 7:30 p.m. ET, featuring MSNBC hosts and anchors.
  • Audience figures show approximately 4,000 attendees, with viewership data not specified, and Russert noted 'there’s an undeniable electricity and connection that fills the air.'
  • To enhance its live-event strategy, MSNBC has hired Marcus Mabry as senior vice president of content strategy to helm MSNBC Live, with Luke Russert as creative director and Lauren Peikoff as executive producer.
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MSNBC Sets Date for Live Fan Event: How to See Rachel Maddow, Joe Scarborough & More

Plus, ticketing details and TV coverage.

·Missoula, United States
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Adweek broke the news in on Monday, July 28, 2025.
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