US EditionMSNBC Officially Rebrands to MS Now: What to Know
MS NOW relaunches with $20 million promotional push, new studios, and digital investments after Comcast spins off cable networks into Versant to boost agility and investor appeal.
- On Saturday, MSNBC rebrands as MS NOW as Comcast spins its cable channels into Versant, marking a corporate split from NBC News.
- At nearly 30 years old, network staff and executives view autonomy as timely and appropriate for reinvention, aiming to shed legacy baggage to pursue nimble, audience-centric strategies at MS NOW.
- Around 20 million dollars backs a promotional push, while recent Nielsen data showed 822,000 primetime viewers and 63,000 in the demo.
- The full spinoff is slated for completion, which will expose Versant and MS NOW newsroom to Wall Street and investor scrutiny.
- MS NOW aims to prioritize digital initiatives, podcasts and personalized newsletters, framing itself as an 'innovative startup' with speed advantage amid broader industry pressure to reinvent or risk obsolescence.
50 Articles
50 Articles
MSNBC’s website is now MS.NOW
A few months after announcing its big name change, MSNBC is getting a new domain featuring its new name: ms.now. It features essentially the same layout as the old MSNBC website, but with a fresh coat of paint, including the new MS NOW flag logo — the old MSNBC peacock is gone. The new website is launching as part of MS NOW’s independent newsroom, which began separating from NBC News in October. The split is the result of Comcast’s decision to s…
MSNBC officially rebrands to MS Now: What to know
MSNBC officially rebranded to MS NOW, which stands for My Source for News, Opinion and the World, on Saturday. The name change, which was announced in August, comes as the cable network moves to a new media company, Versant, leaving NBCUniversal as well as nixing the Peacock logo. The network now stands apart from the…
MSNBC is Making Big Changes Now That It Has Changed Its Name to MS Now
MSNBC, a cable news fixture for nearly three decades, is undergoing a dramatic transformation as it prepares to relaunch as MS NOW on Saturday. The rebranding, part of a broader spinoff from Comcast into a new entity called Versant, positions the network not as an aging institution but as an innovative startup emerging from stealth […] The post MSNBC is Making Big Changes Now That It Has Changed Its Name to MS Now appeared first on Cord Cutters …
MSNBC.com now redirects to MS.now
Well for a new gtld to get any kind of traction they need anchor tenants as Ray Fassett from Second Generation likes to say. Well .now fans will be happy that the .now extension just got one. MSNBC is now using MS.now as their web address. Typing in MSNBC.com redirects to MS.now MSNBC’s website is now https://t.co/rz6wiLDELn https://t.co/v5NI6gAtBl— The Verge (@verge) November 17, 2025 The post MSNBC.com now redirects to MS.now appeared first o…
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