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MSNBC Gets Unexpected Ratings Boost as Fox News & CNN Lose Viewers

  • During the week of March 17, 2025, Fox News averaged 2.865 million total primetime viewers and 345,000 in the key demo, according to Nielsen ratings.
  • Cable news viewership was impacted by the March Madness basketball tournaments, leading to shifts in network ratings.
  • Fox News' primetime and key demo viewership decreased by 4% compared to the previous week, with total day viewership also down by 2% and the demo down by 6%, though it still led in total viewers with 1.788 million.
  • According to AdWeek, Fox News experienced a +50% increase in total primetime viewers year-over-year and a +63% increase in the demo during total day, while CNN lost-9% in total primetime viewers compared to the previous year.
  • MSNBC's primetime lineup averaged 1.144 million total viewers and 107,000 in the key demo, showing a-2% decline in total viewers but an +8% rise in the demo from the previous week, making it the only major cable news network to show gains in the Adults 25-54 demographic, despite dropping from third to fifth in total primetime viewers but rising from 17th to tenth in the demo.
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MSNBC Gets Unexpected Ratings Boost as Fox News & CNN Lose Viewers

March Madness has seemingly impacted cable news viewing figures.

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KULR-TV broke the news in Billings, United States on Friday, March 28, 2025.
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