MSMEs told to harness TikTok for growth - BusinessWorld Online

MSMEs told to harness TikTok for growth - BusinessWorld Online

By Edg Adrian A. Eva, Reporter LAGUNA-BASED cookie brand Drip and Bites wants micro, small and medium enterprises (MSME) to embrace social commerce as a way to scale their businesses, drawing from its own experience of moving from bazaars to a viral TikTok success. “Social media gave us an even playing ground,” Precious P. Silva, co-founder and president at Drip and Bites, told BusinessWorld via Zoom. “When you’re starting out, the exposure is v…