US EditionMrBeast’s Early YouTube Videos Have Hidden Value, and Spotter is Unlocking It
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MrBeast’s Early YouTube Videos Have Hidden Value, and Spotter is Unlocking It
This story was initially published in The Creators — a newsletter about the people powering the creator economy. Get it sent to your inbox.Aaron DeBevoise wants to pay YouTubers for their old videos.DeBevoise is the founder of Spotter, a company which identifies YouTube creators who have strong growth potential. It makes deals that gives them cash upfront to help expand their brands, in exchange for the licenses to their backlog of content. Los …
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