Movie theater attendance drops 45% in March amid lack of hits

Movie theater attendance drops 45% in March amid lack of hits

Korean movie theaters experienced a sharp decline in attendance and revenue in March, as the lack of a major hit resulted in a failure to draw crowds, industry data showed Thursday. According to the Korean Film Council, local cinemas sold 6.44 million tickets in March, down 45 percent, or 5.26 million tickets, from the previous month. Their revenue also plunged 46.8 percent to 62 billion won ($38.5 million), down 54.6 billion won from February. …