Surprise Rival Knocks Costco's Famous Rotisserie Chicken Off Its Perch as Best Bird
Consumer Reports said Sam's Club scored highest after testing 10 major retailers on taste, nutrition and chemical screening.
- Consumer Reports evaluated rotisserie chickens from 10 major retailers, naming Sam's Club Member's Mark Seasoned Rotisserie Chicken its "best overall" pick for superior flavor, seasoning, and juicy texture.
- Costco's Kirkland Signature Seasoned Rotisserie Chicken, priced at $4.99 since 1994, has earned a devoted following among shoppers and serves as a key draw for the warehouse club.
- Researchers purchased between 10 and 13 chickens from each retailer, conducting blind taste tests and screening for chemicals. Sam's Club's $4.98 bird earned praise for its "beautiful bronzed color" and deep roasted flavor.
- Consumer Reports included Stop & Shop, Walmart, Wegmans, and Whole Foods Market in the evaluation but did not provide a full ranking, instead grouping chickens by culinary suitability.
- The independent group detected no PFAS in any tested meat or packaging. Costco's bird was praised as "one of the plumpest birds in our test," though it lacked the top pick's seasoning consistency.
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Costco’s famous rotisserie chicken knocked off top perch by Sam’s Club
Costco's iconic $4.99 rotisserie chicken has earned a cult-like following among shoppers for years, but Consumer Reports says Sam's Club now has the best bird in the warehouse club business.
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The New York LedgerSurprise rival knocks Costco's famous rotisserie chicken off its perch as best bird
Consumer Reports names Sam's Club rotisserie chicken the best warehouse club bird, beating Costco for flavor, seasoning and juicy texture in blind taste tests.
Costco, the American warehouse club chain, is famous for its affordable and delicious roasted chicken, a must-buy for its members. But are there similar roasted chicken options on the market that surpass Costco's? A recent ranking by the authoritative consumer publication *Consumer Reports* (CR) shows that Costco's signature roasted chicken has been dethroned from its top spot.
Sam's Club Tops Consumer Reports Rotisserie Chicken Taste Test as Shoppers Seek Best Value Birds
Sam's Club's rotisserie chicken outperformed competitors in a Consumer Reports taste test, praised for its flavour, texture, and value. The report also highlights sodium content and plastic chemical concerns.
Sam’s Club comes out ahead of Costco (NASDAQ:COST) on chicken; Walmart (NASDAQ:WMT) gains in traffic
NEW YORK, July 3, 2026, 09:12 (EDT) Consumer Reports ranked Sam’s Club higher than Costco in a review of rotisserie chickens from 10 chains. Walmart (NASDAQ:WMT) holds two of the six “serve on their own” picks—Sam’s Club and Walmart. Costco Wholesale (NASDAQ:COST) reported sales of over 157 million rotisserie chickens worldwide in 2025. U.S. equity…
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