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Move over bucket list - here is the UK's ‘Not Hot’ destination list

KAYAK's new data highlights 10 overlooked UK towns offering culture and bargains, with Worcester, West Midlands, ranked as the least-searched destination.

  • KAYAK released new data naming the UK's 'Not Hot' least-searched destinations, with Worcester, West Midlands topping the UK 'Not Hot' list.
  • KAYAK analysed billions of search queries across its platforms to compile the ranking, noting that online focus on Edinburgh, Bath, and the Lake District leaves other towns overlooked by British travellers.
  • The report notes these towns still offer castles, coastlines and local food, and the article was produced by SWNS from GlobeNewswire with KAYAK PR contact Irina Riabovol for imagery and information.
  • The list could nudge travellers toward quieter, bargain-friendly towns, as KAYAK said shifting visitors may ease pressure on overcrowded hotspots like Edinburgh and benefit underrated local economies.
  • Given its scale, KAYAK's 'Not Hot' list could shape near-term travel demand as KAYAK, part of Booking Holdings, reaches millions of travellers with billions of queries, giving UK towns wide exposure.
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23 Articles

Yorkshire Evening PostYorkshire Evening Post
+21 Reposted by 21 other sources
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Move over bucket list - here is the UK's ‘Not Hot’ destination list

Forget the usual tourist traps, Brits are sleepwalking past some of the UK’s most charming (and often best value) staycation spots.

·Leeds, United Kingdom
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Globe Newswire broke the news in on Thursday, December 4, 2025.
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