CU Athletics Lands Naming Rights Deal with Ford for Indoor Practice Facility

CU athletics lands naming rights deal with Ford for indoor practice facility

The University of Colorado athletics department has landed a naming rights deal for its indoor practice facility. On Thursday, CU announced that the athletics department and Buffalo Sports Properties have finalized a seven-year deal with Mountain States Ford Stores to become the official naming rights partner for the indoor practice facility, which will now be called the Ford Practice Facility. Related Articles CU Buffs running bac…

Mountain States Ford Stores earn naming rights for CU's Indoor Practice Facility

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The Name Game: Colorado’s Stadium Naming Rights and the Wild World of Corporate Sponsors - DNVR Sports

“Ultimately, the naming of buildings is not a mechanism by which history is kept alive. It is a mechanism by which the rich and the powerful are honoured.” David Olusoga What’s in a Name? (Millions of Dollars, Actually) If you’ve been keeping an eye on Colorado sports news, you might have noticed a trend: everything that stands still long enough is getting a corporate name slapped on it. The latest example? The University of Colorado’s indoor fo…