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Most crucial consumer behavior trends in Germany in 2025

If you’re trying to understand consumer behavior in Germany in 2025, you’ll notice one thing fast: people are tired, cautious, and very price-aware. But they’re not giving up. They’re just changing how (and where) they spend. And thus, some customer behavior trends are showing up. Germans are dealing with a weird mix of emotional calm and financial pressure. They feel mentally strong and personally okay, but look around at the country or economy…
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ecommercegermany.com broke the news in on Friday, July 18, 2025.
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