Morrisons to collaborate with NIQ for analytics, omnichannel intelligence
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Morrisons Partners With NIQ To Expand Insight Capabilities
Consumer intelligence company NIQ and Morrisons have announced a strategic collaboration designed to support market share growth across the grocery retailer’s operations through advanced analytics, omnichannel intelligence, and actionable decision-making tools. The collaboration brings together Morrisons’ drive to expand its (more…) The post Morrisons Partners With NIQ To Expand Insight Capabilities appeared first on KamCity.
Morrisons to collaborate with NIQ for analytics, omnichannel intelligence
NIQ, a leading consumer intelligence company, and Morrisons, one of UK’s leading supermarket groups, today (Sept 1) announced a strategic collaboration designed to support market share growth across the organisation through advanced analytics, omnichannel intelligence, and actionable decision-making tools.The collaboration brings together Morrisons’ drive to continually expand its insight capabilities with NIQ’s measurement, market intelligence,…
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