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Morrisons Posts Slowdown in Sales Growth but Hopes for World Cup Boost
The supermarket group posted £4 billion in quarterly sales and £323 million in underlying earnings as it works toward £1 billion in savings.
- Morrisons reported total sales grew 1.7% to £4 billion over 13 weeks ending April 26, 2026, as discount rival Lidl recently overtook the chain to become the fifth-largest grocery retailer.
- Sales growth slowed to 2.2% from 2.8% in the previous quarter, a trend Chief Executive Rami Baitiéh attributed to a 'highly competitive' market.
- Underlying earnings rose 5.7% to £323 million for the first half, while active More Card users increased to 8 million with record redemption rates.
- Morrisons plans to shut about 100 lossmaking convenience stores due to pressures worsened by "Government policy," while opening 30 new Morrisons Daily franchise stores in the quarter.
- Chief Executive Rami Baitiéh said he was "pleased" by performance and cited an "encouraging start" to the third quarter; the company secured £48 million in cost savings, nearing its £1 billion target.
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Evening Standard+3 Reposted by 3 other sources
Morrisons sales growth slows amid ‘highly competitive’ market
Boss Rami Baitieh nevertheless said he was ‘pleased’ by the latest performance.
·London, United Kingdom
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Morrisons feels the squeeze as Lidl edges ahead in the supermarket pecking order
There are few sharper symbols of how brutally the British grocery market has reshaped itself over the past decade than this: Morrisons, once one of the proud “big four”, has been overtaken by Lidl in the league table of the nation’s largest supermarkets. The Bradford-based grocer reported that group like-for-like sales rose 2.2 per cent in the three months to the end of April, a slowdown from the 2.8 per cent growth it posted in the opening quar…
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Coverage Details
Total News Sources13
Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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