Morning Joe Sees Viewers Return After Post-Election Doldrums
- MSNBC's Morning Joe regained viewers after its post-election ratings slump between November 11, 2024, and January 19, 2025, with April 2025 averages reaching 749,000 total viewers.
- The ratings decline followed backlash stemming from co-hosts Joe Scarborough and Mika Brzezinski's meeting with Donald Trump at Mar-a-Lago after his election victory in November 2024.
- Morning Joe's audience has steadily increased since President Trump’s inauguration in January 2025, with a 28% rise compared to the post-election period and recent gains over March viewership.
- Brzezinski responded to criticism about their meeting by explaining that she and Joe Scarborough felt it was necessary to take a new approach, which involved engaging not just in discussions about Donald Trump but also communicating directly with him.
- Despite Morning Joe's growth, it remains behind Fox News' Fox & Friends, which more than doubled its average April viewership in total and key demographics.
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1
Center
6
Right
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Coverage Details
Total News Sources19
Leaning Left1Leaning Right2Center6Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
11%
C 67%
R 22%
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