US EditionMore Vivid=More Effective? How Saturated Colors Impact Consumer Behavior—And Waste
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More Vivid=More Effective? How Saturated Colors Impact Consumer Behavior—And Waste
For marketers, bold colors can be a strategic tool for grabbing attention on crowded shelves. But vibrant colors can have unintended consequences, causing consumers waste more, save less, or even risk their health. A new Journal of Marketing study uncovers a surprising link between what consumers see and the decisions they make, showing how something as simple as color choice can have far-reaching consequences for the environment, consumer healt…
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