US EditionMore Than Half of US Shoppers say They Are No Longer Loyal to Consumer Products Brands
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More Than Half of US Shoppers say They Are No Longer Loyal to Consumer Products Brands
More than half (57%) of United States shoppers do not consider themselves loyal to brands producing consumer products (CP), including food, soft drinks, health products and other daily goods. That’s according to new data released from SAP Emarsys ahead of its upcoming CP guide launching in April. The research, which surveyed 4,000 U.S. consumers, reveals best practices for CP brands looking to build direct engagement with their audiences. “Consu…
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