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Link Survey Finds 54% of UK Consumers Were Encouraged to Pay Cash

Survey results show 75% of those asked to pay with cash completed their purchase, Link said.

  • In September, 54% of people visited businesses that encouraged cash payments, according to research from Link, with encouragement ranging from signage to direct staff requests.
  • Northern Ireland residents were particularly likely to be encouraged to use cash at 69%, with 88% complying; similarly, 82% of people in Scotland and 78% in Wales obliged when asked.
  • Among those asked to pay with cash, 75% of people completed their purchases using physical currency, indicating most are happy to use cash for specific services.
  • Link published a "keeping choice alive" report based on a survey of more than 1,100 SMEs, with director of strategy Graham Mott saying cash remains a practical choice for millions.
  • Projections from the Payment Markets Report expect cash use to account for just 4% of payments by 2035, even as some businesses are turning "cashless" to address fraud and security concerns.
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The Independent broke the news in London, United Kingdom on Friday, October 16, 2026.
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