US EditionMore than Broadcast: How A Major Media Group Turns Listeners into Communities
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More than Broadcast: How A Major Media Group Turns Listeners into Communities
The Challenge: Delivering an engaging experience to dedicated listeners Cox Media Group (CMG) faced the evolving challenge of keeping their radio audience engaged in an increasingly competitive digital landscape where smartphones dominate media consumption. They needed to provide more value to their dedicated listeners who had taken the first crucial step of downloading their station apps. For Tyler Moody, Director of Digital Content Radio at CM…
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