Montreal’s transit agency says too expensive to display ‘Go Habs Go!’ before winter
Montreal's transit agency will reinstate the 'Go Habs Go!' message on buses during the winter signage update due to budget limits preventing earlier changes.
- Montreal's transit agency removed the 'Go! Canadiens Go!' hockey slogan from bus displays and replaced it with 'Allez!' to appease Quebec's language watchdog.
- The language office later gave the transit agency permission to use the English word 'go' to cheer on the city's NHL team.
- However, the agency says updating over 1,000 buses with the original message before winter would be too expensive due to budget constraints.
14 Articles
14 Articles
Montreal’s Transit Agency Says Too Expensive to Display “Go Habs Go!” Before Winter
Montreal’s transit agency says city buses won’t be able to flash the “Go! Canadiens Go!” NHL hockey slogan any time soon. The agency had removed the expression from electronic signs on buses and replaced it with “Allez! Canadiens Allez!” to appease the province’s language watchdog. Following outcry, the language office said it gave the transit agency the green light in June to use the English word “go” on display signs to cheer on the city’s NHL…

Montreal's transit agency says too expensive to display 'Go Habs Go!' before winter
Breaking News, Sports, Manitoba, Canada
No ‘Go Habs! Go’ on Montreal city buses to start NHL season
The Montreal public transit authority (STM) said that though the Office québécois de la langue française (OQLF) has “legitimized” the word “go” as “a word of encouragement in its comprehensive terminology dictionary,” STM buses will not display the “Go Habs! Go!” slogan when the season starts.
No “Go! Habs Go!” back yet
It’s being widely reported that STM buses will not be displaying ‘Go! Habs Go!’ before winter because it costs a lot to have the displays on a thousand buses changed. That sounds very low tech. Is the display device networked? Even if not, presumably each display contains a file that includes all the bus routes plus some seasonal and sportive slogans and functional things like SPECIAL or EN TRANSIT. If GO HABS GO was deleted from every bus at th…
Montreal’s transit agency says too expensive to display ‘Go Habs Go!’ before winter
MONTREAL — Montreal’s transit agency says city buses won’t be able to flash the “Go! Canadiens Go!” NHL hockey slogan any time soon. The agency had removed the expression from electronic signs on buses and replaced it with “Allez! Canadiens Allez!” to appease the province’s language watchdog. Following outcry, the language office said it gave the transit agency the green light in June to use the English word “go” on display signs to cheer on the…
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