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Montreal self-serve bakery vandalized again, perpetrators leave anti-tech message

Montreal police are investigating after a second overnight break-in in under three months, with the bakery’s owner saying repeated vandalism could raise insurance costs.

  • Vandals smashed the front windows of the Mamie Clafoutis bakery on Saint-Denis St. in Montreal overnight Wednesday, leaving the message "Action anti tech" on the brick wall.
  • Co-Founder Nicolas Delourmel remains committed to the current operational model, even after the Saint-Denis location, which switched to a self-service model in 2024, was targeted twice in less than three months.
  • During a May 1 incident, masked individuals targeted the shop, citing concerns over facial recognition technology, which the bakery owners have denied using. Nothing was stolen during the most recent attack.
  • With no arrests announced, police continue to investigate the vandalism. Delourmel warned that repeated break-ins will likely increase insurance premiums, expenses that will eventually be passed on to customers.
  • Critics have voiced dissatisfaction regarding the company's recent shift toward AI-generated marketing content, though many online expressed support. Delourmel said he is "accustomed to such criticism" but questioned those resorting to vandalism.
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Winnipeg Free Press broke the news in Winnipeg, Canada on Monday, August 3, 2026.
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