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Monster High and Coraline Launch Brand Collaboration with Mattel Skulctor Doll
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Mattel Mattel will launch a Skulctor doll inspired by Coraline on March 13 through Mattel Creations. The collectible is part of a collaboration between Monster High and LAIKA Studios. The film Coraline, released in 2009, exceeded $124 million in global box office. The entertainment and toy industry continues to explore the value of licensing and nostalgia as consumer engines. In this context, Mattel announced a collaboration of brands between hi…
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