US EditionViña 2026 on Social Media: a Festival that Divided Emotions, Broke Records and Crowned Mon Laferte as a Digital Queen
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5 Articles
It circulates on social networks that the Mon Laferte show at the Festival de Viña del Mar 2026 became the event with the highest TV rating under the current measurement system. Fast Check qualifies this information as #Real. Mega and Kantar IBOPE, who are responsible for the event and airing the data respectively, confirmed the shared affirmation. The post Show of Mon Laferte in Viña becomes the most watched event on TV since the new rating mea…
The resounding success of Mon Laferte's performance at the Viña del Mar Festival had a very special element. At the Quinta Vergara, the presence of Javiera Electra stood out. One of the most promising figures in the new Chilean music scene, she has deep and historical ties to the city of Curicó, as she is the daughter of the renowned radio announcer and broadcaster Enrique "Kike" Olivares. In a conversation with VLN Radio after her acclaimed per…
The digital marketing agency Rompecipa analyzed more than 162 thousand mentions about the Festival de Viña del Mar 2026, revealing that half of the conversation was positive, but that the controversy concentrated almost 13% of the total debate. The Festival de Viña del Mar is not only lived in the Quinta Vergara. It is discussed, celebrated, suffered and goes viral on every screen in Chile and Latin America. Aware of that, the Social Listening t…
Mon Laferte's return to the Festival de Viña was marked by the emotionality of his songs, his presentation and the awarding of the maximum award in the history of the Festival. But in addition, the day of the vinemarino contest, and precisely the presentation of the singer, reached a peak of historical audience from the new way of measurement. Festival de Viña breaks record audience thanks to Mon Laferte The show of the national artist was one o…
The fifth day of the LXV Festival Internacional de la Canción de Viña del Mar marked an unprecedented milestone for the national television industry. Mon Laferte, in his third appearance on the stage of the Quinta Vergara, not only captivated the audience with his album Femme Fatale, but established a new standard of audience under the measurement system implemented in April 2025. A historical record in tune According to the data provided by the…
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