US EditionMoloco launches AI-powered re-engagement tools
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Moloco launches AI-powered re-engagement tools
Moloco has announced the global release of its latest AI-driven re-engagement models, aimed at improving return on ad spend (ROAS) and lowering cost per acquisition (CPA) for app marketers. The release comes amid growing industry focus on re-engagement strategies, as marketers shift priorities from user acquisition (UA) to maximising lifetime value (LTV). According to Moloco, re-engagement conversions are growing ten times faster than new user …
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