Advertising Industry Sweats a Recession-Spurred Pullback

Advertising Industry Sweats a Recession-Spurred Pullback

As ever, the ad industry is serving as the canary in the macroeconomic coal mine. While still chirping for now, industry executives told The New York Times on Wednesday that they’re expecting pressures from the trade war to spark a pullback in ad spending by sometime this summer. The warnings come as the industry adapts to seismic shifts in technology — which means it may just have some new tricks up its sleeve. Sad Men Last year, the media and …

MoffettNathanson: a US recession may result in $45B in lost ad spend in 2025 and ad budgets shifting from traditional TV to alternatives like streaming services

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