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Mitchum apologises after deodorant leaves users with painful rashes and burns

Mitchum recalled affected deodorant batches in the UK, Ireland, and South Africa after a manufacturing change caused skin irritation, with refunds offered to impacted consumers.

  • Mitchum has expressed regret after customers reported experiencing painful rashes and burns linked to certain batches of its 48-hour 100ml roll-on anti-perspirant available in markets including the UK, Ireland, and South Africa.
  • The problem arose because a modification in how one of the raw materials was produced altered the way the product interacted with the skin of certain users.
  • Affected products included several roll-on variants such as Powder Fresh, Shower Fresh, Unscented, Pure Fresh, Flower Fresh, and Clean Control Sport, and reports included second-degree chemical burns and itchy, burning armpits.
  • Mitchum stated it reverted to the original manufacturing process, is actively recalling the affected batches, and urged customers experiencing irritation to contact its service team, emphasizing they take feedback seriously.
  • This event highlights the importance of rigorous quality control, as the company resolved the issue and reassured customers it prioritizes their wellbeing and aims to prevent recurrence.
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Sky News UK broke the news in United Kingdom on Monday, September 8, 2025.
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