Miq and Lifesight to Enhance Sigma Platform with New Partnership

MiQ integrates Lifesight data to boost Sigma ad platform insights

MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.

MiQ and Lifesight partner on location data for Sigma Platform

Programmatic media partner MiQ and Lifesight, a provider of location intelligence and measurement solutions, have partnered up for the Sigma Platform, announced at MiQ’s “Behind the Screens” roadshow series in Melbourne. MiQ’s recently launched Sigma technology is an AI platform designed to unify the programmatic ecosystem. The partnership will see Lifesight’s location-based movement data integrated into Sigma for cross-channel planning, audienc…

Miq and Lifesight to enhance Sigma platform with new partnership

MiQ has announced a new data partnership with Lifesight for the former’s Sigma platform.The announcement:Global programmatic media partner MiQ and Lifesight, the industry’s provider of location intelligence and measurement solutions, today announced a new data partnership for MiQ’s new Sigma platform. The partnership was revealed during MiQ’s “Behind the Screens” roadshow series in Melbourne. Sigma, […]

MiQ partners with Lifesight to enhance audience data

Location intelligence and measurement solutions.