Minor Hotels plans to build major new global data and AI platform
8 Articles
8 Articles
This initiative represents one of the largest technology investments in Minor Hotels' history. Minor Hotels announced plans to develop a data and intelligence platform...
Minor Hotels Debuts Global Data and AI Platform
Minor Hotels announced its plans to build a new global data and AI platform in partnership with Google Cloud, Salesforce, OneTrustand Deloitte. The platform will connect global guest data, marketing, and service operations. This will allow the group to recognize guests more consistently across brands and destinations, personalize communications and offers based on preferences and past stays, and ensure guest data is managed responsibly, with pri…
Minor Hotels builds global data and AI platform with tech partners
Minor Hotels announced plans to build a major global data and AI platform by partnering with Google Cloud, Salesforce, OneTrust, and Deloitte. Through this technology investment, it supports the group’s digital transformation, aiming to lead the hospitality sector in using data and AI for personalized guest experiences across its 640+ properties. The core of the new system is a single digital platform connecting global guest data, marketing, and…
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