Minnesotans Will Have New Data Privacy Rights Starting July 31
MINNESOTA, JUL 28 – The Minnesota Consumer Data Privacy Act gives residents rights to access, correct, and delete personal data and opt out of targeted ads, applying to businesses handling data of 100,000+ people.
- Taking effect on July 31, 2025, the Minnesota Consumer Data Privacy Act grants Minnesotans new rights to control personal data.
- Amid rising privacy concerns, lawmakers passed the Minnesota Consumer Data Privacy Act in the 2024 session, making Minnesota the 19th state with such protections, effective July 31, 2025.
- Under the Minnesota Consumer Data Privacy Act, consumers can access, request deletion, and opt out of targeted advertising and data sales, with parental permission required for those under 16.
- Minnesota Attorney General’s office is hiring at least three attorneys and one investigator, and businesses have 30 days to correct violations for the first six months after notification.
- Across industries, the law applies to businesses processing data of 50,000 residents, handling 25,000 consumers or earning 25% of revenue from data sales, affecting weather tracking and menstrual cycle apps, and data brokers.
22 Articles
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Landmark data privacy law goes into effect July 31 - Eden Prairie Local News
Rep. Steve Elkins, DFL-Bloomington, speaks about the Minnesota Consumer Data Privacy Act at a press conference on July 28, 2025. Photo by Izzy Wagener/Minnesota Reformer One of the strongest data protection laws in the country will go into effect on July 31. The Minnesota Consumer Data Privacy Act creates new protections for the personal data of Minnesotans, which includes anything from a person’s name to their search history. Under the law, M…


Landmark data privacy law goes into effect July 31
One of the strongest data protection laws in the country will go in effect on July 31. The Minnesota Consumer Data Privacy Act creates new protections for the personal data of Minnesotans, which includes anything from a person’s name to…
Minnesota’s new consumer data tracking protections start July 31
The Minnesota Consumer Data Privacy Act will give people in the state the right to opt out of businesses tracking personal data like names, email addresses or location for use in targeted marketing.
Minnesotans will have new data privacy rights starting July 31
ST. PAUL — Starting July 31, Minnesotans will have new data privacy rights under the Minnesota Consumer Data Privacy Act. The Minnesota Consumer Data Privacy Act will give consumers several new rights, including to access, edit, request deletion and obtain a copy of their personal data obtained by businesses, as well as the right to opt out of targeted advertising, data sales and profiling. Minnesota Attorney General Keith Ellison and chief auth…
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