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MINISO launches global Zootopia 2 pop-up to engage Gen Z
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MINISO launches global Zootopia 2 pop-up to engage Gen Z
MINISO is once again leaning into its "Life is for fun" philosophy, this time with a global campaign that brings Walt Disney Animation Studios’ Zootopia 2 to life through immersive pop-ups and fan-focused merchandising.This article explores how the brand’s cross-market activation strategy connects fandom, experiential retail, and Gen Z spending habits, and what marketers can take away from the model.Short on time?Here’s a table of contents for q…
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