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Nevada Independent: Dark Money Funds Over Third of $14M Ads; Donors Hidden Until After Primary

Groups that do not disclose donors have spent more than $14 million on Nevada primary airtime, with one Lombardo-linked nonprofit leading the field.

  • Advertisers have spent about $14 million on Nevada primary airtime this year, with more than one-third of those dollars from groups whose funders' identities aren't public information, according to AdImpact analysis.
  • Gov. Joe Lombardo's affiliated nonprofit, the Service First Fund, leads spending with about $4 million, utilizing 501 status to avoid disclosing donors while airing issue-focused ads.
  • Since the "shadow period" began, the Nevada Frontline Victory Fund and the Save Nevada Now PAC, started by Assm. Lisa Cole, spent over $600,000 combined attacking candidate Adriana Guzmán Fralick while leveraging reporting loopholes.
  • Centrist Democrats run the Effective Governing Coalition, which spent $406,000 supporting Rep. Susie Lee, including $101,000 from the Cedar Innovation Foundation, a cryptocurrency-affiliated group.
  • Brendan Glavin of OpenSecrets noted that dark money groups have "become ingrained in the process," with these ads viewed about 77 million times across American elections.
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10 Articles

Associated Press NewsAssociated Press News
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Lean Left

Millions pour into Nevada primary ads. A third of the money is untraceable.

Groups that don’t have to publicly reveal their donors are behind a significant chunk of campaign ads airing ahead of Nevada’s June primaries, led by one tied to Gov.

·New York, United States
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Winnipeg Free Press broke the news in Winnipeg, Canada on Monday, June 1, 2026.
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