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Microsoft Copilot+ Branding Disappears From Latest Surface PCs

Summary by techpowerup.com
Microsoft's recent Snapdragon-powered Surface Laptop and Surface Pro launch was surprisingly absent the usual Copilot+ branding, aside from as a callout to the inclusion of the actual AI assistant on the devices. Apparently, this was an intentional branding change, according to Surface Corporate Vice President, Brett Ostrum, in a new interview with Windows Central.The purpose for Copilot+ PCs was to be able to deliver experiences. So it was to d…
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Copilot + PC is no more. Even computers that do meet the requirements for AI no longer receive this label from Microsoft.

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After just two years, Microsoft is discontinuing the Copilot+ PC brand. Computers with AI-specific parameters will still be sold, but with a name suggesting a connection to Microsoft's AI model. The information Microsoft promoted Copilot PC as a new hardware category. Now this brand appears to be dead was published by GRYOnline.pl on September 25, 2026.

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Microsoft is discontinuing the Copilot+ PC brand, which it began using in 2024 for its next-generation AI computers. While Microsoft and computer manufacturers will maintain the technical requirements, the Copilot+ PC name will no longer be used in marketing the products.

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Two years after presenting the Copilot+ PCs as the beginning of a new generation of Windows computers designed for artificial intelligence, Microsoft seems to distance itself from this name. The new Surface launched in 2026 still meet the technical requirements defined at the time, but the Copilot+ PC brand has virtually disappeared from their presentation. Microsoft does not [...] Read more Copilot+ PC: Microsoft seems to gradually abandon the …

Microsoft has already stopped using the label "Copilot+" to distinguish its Windows PCs boosted with artificial intelligence. This decision is made while Windows now faces competition from MacBooks equipped with Siri AI and computers that use Google's new Googlebook platform.

Microsoft and its partners have, in complete discretion, abandoned the Copilot+ brand on machines designed for artificial intelligence. This abandonment follows the commercial failure of this strategy and the numerous security flaws associated with the Recal function of Windows 11.

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techpowerup.com broke the news on Thursday, September 24, 2026.
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