Microsoft reportedly projects $1,200 to $1,800 price for 2028 Project Helix
Fortune says Microsoft is weighing a premium hardware strategy as AI-driven memory shortages lift component costs and force possible Game Pass changes.
- Fortune reported that Xbox CEO Asha Sharma plans to release a next-generation handheld device by the 2027 holiday season, followed by the Project Helix home console in 2028.
- Driven by the AI boom, memory costs have pushed the projected price of Helix between $1,200 and $1,800, creating significant affordability challenges for the company's strategy.
- Microsoft is also reportedly planning a Game Pass overhaul to include à la carte pricing with add-ons for "console-only games, cloud gaming, and multiplayer," according to unnamed insiders.
- Windows and Xbox teams are reportedly clashing over the handheld's operating system, with Windows leaders pushing for a "trimmed-down version of Windows Home" while Sharma's team demands custom software.
- As the company navigates a rebuilding phase, executives are aiming to leverage AI for engineering performance while managing expectations across business divisions within Microsoft.
54 Articles
54 Articles
Next Xbox set to cost in region of £1000, releasing in 2028
Microsoft’s next Xbox console is rumoured for 2028 now, and the it’s set to be the most expensive Xbox to date by some distance. With AI companies buying up required components for their data centres, the knock-on across consumer electronics is being heavily felt by consumers. That’s now about to have a further knock-on effect ... Next Xbox set to cost in region of £1000, releasing in 2028
Next Xbox Targets High Price & 2028 Release
A new report claims the next Xbox console (aka. Project Helix) is targeting a Holiday 2028 release and could cost anywhere between $1,200 and $1,800. The news comes from a profile piece on Xbox CEO Asha Sharma by Fortune Magazine (via VGC) which goes into alleged new details on Xbox’s progress developing the unit. The […]
Xbox would plan to launch its next console by the end of 2028; its cost would be more than 20,000 pesos
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