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Microsoft reportedly projects $1,200 to $1,800 price for 2028 Project Helix

Fortune says Microsoft is weighing a premium hardware strategy as AI-driven memory shortages lift component costs and force possible Game Pass changes.

  • Fortune reported that Xbox CEO Asha Sharma plans to release a next-generation handheld device by the 2027 holiday season, followed by the Project Helix home console in 2028.
  • Driven by the AI boom, memory costs have pushed the projected price of Helix between $1,200 and $1,800, creating significant affordability challenges for the company's strategy.
  • Microsoft is also reportedly planning a Game Pass overhaul to include à la carte pricing with add-ons for "console-only games, cloud gaming, and multiplayer," according to unnamed insiders.
  • Windows and Xbox teams are reportedly clashing over the handheld's operating system, with Windows leaders pushing for a "trimmed-down version of Windows Home" while Sharma's team demands custom software.
  • As the company navigates a rebuilding phase, executives are aiming to leverage AI for engineering performance while managing expectations across business divisions within Microsoft.
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Xbox would plan to launch its next console by the end of 2028; its cost would be more than 20,000 pesos

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TheGamePost broke the news on Tuesday, October 20, 2026.
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