Microsoft Patent Describes in-Game Advertising Triggered by Boss Fights, Loading Screens, and Cutscenes

Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes

The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.Read Entire Article

Microsoft Ads Patent Would Pause Games to Show Commercials

Microsoft has filed a patent for a system that pauses games at natural break points, like after a boss fight or during a loading screen, to serve ads and reward players with extra ad-free playtime.

Microsoft's In-Game Ad Breaks Patent Surfaced Amid Rumors of a Cheaper Game Pass Tier

XBOX's parent company, Microsoft, is exploring ways to add ad breaks in games amid rumors its Game Pass service getting an ad-supported tier.

Microsoft patents system to freeze games and inject ads during downtimes — watching commercials earns ad-free playtime credits

This patent uses the game engine and machine learning to determine the best time to serve an ad.