Microsoft Patent Shows Ad Breaks During Loading Screens and After Boss Fights
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5 Articles
Well-known advertising blocks from mobile gaming could soon also appear in PC and console games. Microsoft has requested a detailed patent for this.
Kompānija Microsoft reģistrējusi jaunu patent, kas paredz advertising integrēšanu videospēlēs un to demonstrēšanu konkrētos spēles gaitas brīžos. Saskaņā ar patenta pieteikumu reklāmas pauzes varētu tikt ievietotas tādos brīžos kā satura ielādes ekrāni, pretinieku meklēšanas fāze tiešsaistes mačos, kā arī tūlīt pēc nozīmīgu spēles posmu pārvarēšanas – piemēram, pēc grūtas bosa cīņas pabeigšanas. Patenta aprakstā uzsvērts, […]
Microsoft has filed a new patent that could show a new direction for advertising in video games.
Microsoft has announced its in-game advertising strategy, revealing details of a new era in player experience, privacy, and revenue models. 🚆
Microsoft Patent Shows Ad Breaks During Loading Screens and After Boss Fights
Microsoft has filed a patent application for a system that would show ads in PC and console games during natural breaks, such as after a boss fight, at the end of a cutscene, or on a loading screen. Titled "Contextually Aware Management of Interactive Software Application Access" (US 2026/0260258 A1), the filing describes an initial ad-free window, either time-based (30 minutes, say) or tied to progress, like finishing a level. As that window ru…
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