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Microsoft Copilot Rolls Out To First Samsung TVs

Microsoft's Copilot offers users interactive voice commands and personalized content on Samsung's 2025 TV and monitor lineup, enhancing both entertainment and daily tasks.

  • On Aug. 28, 2025, Samsung Electronics Co. announced it adopted Microsoft's Copilot AI for many of Samsung's 2025 TVs and Smart Monitors via firmware updates.
  • Following an expanding partnership, Microsoft and Samsung Electronics Co. deepen AI collaboration, with Samsung's early 2025 shift away from Google Assistant as Google Gemini gains focus.
  • On-Screen Copilot appears as a lip-syncing animated character in Samsung Tizen OS, offering spoiler-free recaps, personalized searches, and is "there when you and your family want to discover something to watch together," said David Washington.
  • The move makes Microsoft Copilot a competitor to Google and Amazon assistants, and Samsung says it will expand availability to more monitors, older TVs, and LG TVs.
  • Microsoft notes it's available now in select markets including the U.S., supporting 2025 Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, and M7, M8, M9 smart monitors, with wider rollouts planned to make TVs shared spaces for group discovery.
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stadt-bremerhaven.de broke the news in on Wednesday, August 27, 2025.
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