Published

Microsoft CEO says Google’s deals with Apple led to its dominance

  • Microsoft testifies that Google's dominant market share in online search makes it difficult for competitors like Bing to gain traction.
  • Microsoft made a multibillion-dollar agreement with Apple to make Bing the default search engine on Apple products, but users still predominantly use Google.
  • Microsoft remains a low-share player in the general search market, but continues to invest in Bing and believes there is still opportunity for innovation.
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