FOX Sports and Barstool Sports Announce Content Collaboration
UNITED STATES, JUL 17 – Dave Portnoy will appear weekly on Fox Sports' Big Noon Kickoff and lead a daily two-hour Barstool show on FS1 to target younger sports audiences, Fox said.
- It’s officially official—Fox Sports announced Thursday that Portnoy will join Big Noon Kickoff and host a daily show on FS1.
- Amid lagging FS1 ratings, Fox's programming strategy led Fox Sports to seek Barstool’s audience, boosting digital content and competition with ESPN, ATTRIBUTION: YES.
- In a taunting video, Portnoy challenged, highlighting Michigan’s recent success against Alabama and Ohio State, questioning when Ohio State last beat Michigan.
- Fox Sports CEO Eric Shanks said, `'We’re excited to welcome Dave Portnoy and Barstool Sports to the Fox Sports family,' while analysts noted the deal as a counterpunch to Pat McAfee’s ESPN partnership.
- Future programming plans include a daily two-hour show on FS1 and the launch details will be announced soon, with college football Saturday broadcasts ranking among top viewership.
19 Articles
19 Articles
Dave Portnoy Breaks Silence On Barstool, Fox Sports 'Merger'
Checkout Dave Portnoy’s Nantucket Mansion (1:34) Barstool Sports founder Dave Portnoy was one proud man this morning as he touted his new partnership with Fox Sports.Appearing on Fox & Friends, Portnoy spoken about how proud he was to be working alongside Fox Sports. As part of the deal, Barstool content will now be featured on Fox Sports and he will personally be joining the Big Noon Kickoff show.Portnoy contrasted his new deal with a prior dea…
Dave Portnoy Trashes ESPN, Explains Why Previous Deal with the Network Went South: ‘Never Wanted Anything to Do with Us’
Barstool Sports founder Dave Portnoy explained Friday why his previous deal with ESPN didn’t work out and why he believes his new deal with Fox has a much better chance. Two days earlier, it was reported that Barstool and Fox Sports were nearing a deal that would see Portnoy added to the college football pre-game show Big Noon Kickoff. The deal would also bring Barstool content to the flagship channel FS1. Reports of the deal came after Fox canc…


Dave Portnoy lifts veil on Fox Sports partnership as he becomes face of ‘Big Noon Kickoff’
Dave Portnoy is coming to Fox Sports and he's bringing his Michigan fandom with him. The Barstool Sports honcho officially confirmed that he and his sports media empire are joining Fox Sports on Thursday, and he detailed what he plans to add to his role on "Big Noon Kickoff."
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