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FOX Sports and Barstool Sports Announce Content Collaboration

UNITED STATES, JUL 17 – Dave Portnoy will appear weekly on Fox Sports' Big Noon Kickoff and lead a daily two-hour Barstool show on FS1 to target younger sports audiences, Fox said.

  • It’s officially official—Fox Sports announced Thursday that Portnoy will join Big Noon Kickoff and host a daily show on FS1.
  • Amid lagging FS1 ratings, Fox's programming strategy led Fox Sports to seek Barstool’s audience, boosting digital content and competition with ESPN, ATTRIBUTION: YES.
  • In a taunting video, Portnoy challenged, highlighting Michigan’s recent success against Alabama and Ohio State, questioning when Ohio State last beat Michigan.
  • Fox Sports CEO Eric Shanks said, `'We’re excited to welcome Dave Portnoy and Barstool Sports to the Fox Sports family,' while analysts noted the deal as a counterpunch to Pat McAfee’s ESPN partnership.
  • Future programming plans include a daily two-hour show on FS1 and the launch details will be announced soon, with college football Saturday broadcasts ranking among top viewership.
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Omaha World-HeraldOmaha World-Herald
+3 Reposted by 3 other sources
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Doody: Dave Portnoy and Barstool bring even more buzz to the Big Ten

You might love Dave Portnoy and you might hate him. But you won't be bored by his presence on Big Noon Kickoff, Ben Doody writes.

·Omaha, United States
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The Columbus Dispatch broke the news in Columbus, United States on Thursday, July 17, 2025.
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