US EditionMichaels, seeing a void left by Party City, expands its party supply selection
- Michaels, the arts and crafts retailer, is expanding its in-store parties and celebration supplies.
- Party City's bankruptcy and store closures created a market opportunity for other retailers.
- Michaels is adding hundreds of new balloon and celebration product options to its stores.
- Michaels reported that searches for party supplies jumped 155% this year; balloon searches jumped 150%.
- Michaels aims to capture a larger share of the party supply market with its expanded offerings.
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Michaels Fills Party City's Void with Expanded Party Supplies and In-Store Events
Strategic Pivot Into Party Supply MarketWith Party City’s virtual disappearance from the American retail landscape, Michaels is strategically expanding its selection of balloons and party supplies, the crafts retailer announced Tuesday. This move represents a calculated effort to capture market share in a segment recently vacated by a major competitor.Michaels isn’t just adding products – they’re enhancing their experiential retail offerings by …
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Total News Sources11
Leaning Left1Leaning Right0Center7Last UpdatedBias Distribution88% Center
Bias Distribution
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88% Center
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C 88%
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