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Michael Imperioli Stars in Amiri's Ss26 Campaign and Revives the Hollywood Myth

Summary by El Plural
AMIRI unveils its Spring/Summer 2026 campaign, "Chateau AMIRI, California," a project that transforms fashion into visual storytelling and features a cast led by Emmy and SAG Award winner Michael Imperioli. Joining him are actor Danny Ramirez and musician Malcolm McRae, as well as models Jordan Daniels and Heather Diamond Strongarm, who inhabit an imaginary hotel steeped in symbolism. The campaign pays homage to the locations that shaped the mod…
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AMIRI unveils its Spring/Summer 2026 campaign, "Chateau AMIRI, California," a project that transforms fashion into visual storytelling and features a cast led by Emmy and SAG Award winner Michael Imperioli. Joining him are actor Danny Ramirez and musician Malcolm McRae, as well as models Jordan Daniels and Heather Diamond Strongarm, who inhabit an imaginary hotel steeped in symbolism. The campaign pays homage to the locations that shaped the mod…

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El Plural broke the news in on Monday, February 16, 2026.
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