US EditionmFilterIt IPL analysis: Nearly 10% of TV ads cut short; Campa, My11Circle among top advertisers
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mFilterIt IPL analysis: Nearly 10% of TV ads cut short; Campa, My11Circle among top advertisers
Box banners on TV dominated with a 78% share, compared to 52% on mobile. Aston Banners held a 48% share on mobile, nearly 12x higher than their 4% share on TV. Campa and My11Circle were one of the top advertisers, each contributing 6% of the total ad volume. Nearly 10% of TV ads were cut […] The post mFilterIt IPL analysis: Nearly 10% of TV ads cut short; Campa, My11Circle among top advertisers appeared first on MediaBrief.
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