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Mexican designer blends soccer and pre-Hispanic culture ahead of the World Cup
The collection has sold about 30 jerseys since April, and Rosas expects demand to rise as the World Cup opening ceremony nears.
- Hugo Rosas and his brother, Andrès, are producing artisanal World Cup jerseys through their brand, Mexclart, fusing soccer with Mexican identity to showcase the country's culture beyond its borders.
- The latest collection, "Calados del Alma" or "Cutouts of the Soul," draws inspiration from ancient Mexican beliefs and papel picado, the delicate cut-paper ornaments used during local celebrations and holidays.
- Since April, the brand has crafted about 30 jerseys using polyester to mimic papel picado without vulnerability to tears; each piece requires up to three weeks to design and 10 hours of labor.
- Rosas describes wearing the garments as "modern armor," allowing fans to carry pride and passion for their roots as an homage to those who are already gone.
- As the World Cup opening ceremony approaches, Hugo Rosas expects demand for the jerseys to increase while continuing his mission to give Mexicans the chance to bring pre-Hispanic deities into the present.
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11 Articles
11 Articles
— It is no coincidence that Hugo Rosas’ T-shirt designs for the World Cup look like some of Mexico’s most iconic decorations. His work fuses football and Mexican identity to show the culture of his country beyond its borders. His most recent collection is called “Calados del Alma”, or “Cutouts of the Soul” (“Soul Cuts”). He draws inspiration from ancient Mexican beliefs and chopped paper, the delicate trimmed paper ornaments commonly used during…
Coverage Details
Total News Sources11
Leaning Left6Leaning Right1Center4Last UpdatedBias Distribution55% Left
Bias Distribution
- 55% of the sources lean Left
55% Left
L 55%
C 36%
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