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Facebook’s Wants to Turn Basic Link Sharing Into a Paid Feature

Meta limits link shares for creators on professional Facebook accounts, with unlimited links behind a $14.99/month Meta Verified subscription, as part of a feature test.

  • Notifications to select creators show that starting December 16, certain Facebook profiles without Meta Verified will be limited to sharing links in two organic posts per month, Meta confirmed it is experimenting with the cap.
  • Meta says the limited test aims to evaluate whether greater link-posting ability adds value for Meta Verified subscribers, and Matt Navarra noted it tests the Meta Verified badge as a `trust signal`.
  • The test targets Facebook Pages and professional-mode profiles, used by businesses, creators and public figures, while regular Facebook profiles remain unaffected; links to Meta properties and in comments are exempt, and unused quotas do not rollover.
  • Requiring subscriptions to regain link volume may push creators and businesses toward subscribing, reduce traffic to publishers, bloggers and small businesses, and increase scam risks from scammers and disinformation actors.
  • Analysts say this fits a wider `pay-to-play` trend, noting Meta's 2023 EU subscription attempt faced backlash and Facebook referrals fell nearly 60 per cent from 2018 to 2024, Chartbeat data shows.
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13 Articles

Right

Another outrageous move from Meta: for many, the free use of a previously basic option would be severely restricted, and testing is already underway.

·Budapest, Hungary
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Lean Left

The Facebook social network would be testing the establishment of a limit on the number of links that its users can share.

·Montreal, Canada
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Lean Right

The Meta can start digging to publish on Facebook. Strangely enough, Mark Zuckerberg's latest idea has to look at the amount of content that can be shared...

·Portugal
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Sapo broke the news in Portugal on Thursday, December 18, 2025.
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