Meta’s Instagram Announces New AI-Powered Tools, Creator Marketing Solutions
- Meta is integrating AI-powered tools across its platforms, including Instagram, Messenger, and WhatsApp, enabling users to create and interact with AI characters in chats.
- Instagram announced new AI-enabled creator discovery and content recommendation tools within its Creator Marketplace to help brands connect with content creators.
- Brands will be able to access creator insights and use keyword searches to find suitable creators for their ad campaigns, as detailed by Meta.
- The new features enhance creator engagement and expand Marketing API support for Partnership Ads, thereby facilitating creator marketing campaigns more efficiently.
Insights by Ground AI
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