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Meta Spikes 7% as Wells Fargo Lifts Price Target to $796 Ahead of Connect; Alphabet Nudges Higher, Microsoft Holds Flat
On Monday, Meta Platforms shares rose 7% to $712.56 after Wells Fargo increased its price target to $796, reflecting confidence in early traction for the Muse assistant ahead of Connect.
Earlier this month, Meta launched Muse, a personal agent designed to perform tasks like sending emails and booking travel across Android, the web, and WhatsApp.
Investors view the assistant as a significant monetization opportunity, as booking and form-filling capabilities place Meta closer to commerce than traditional feeds, offering new sales potential to advertisers.
The raised target places pressure on Meta to disclose concrete Muse usage metrics during the upcoming Connect conference, as the company must now justify these expectations to investors.
While Alphabet rose 2% and Microsoft held flat, Meta's gains suggest a company-specific story rather than a broad verdict on agent-style software, positioning the stock as uniquely driven.