US EditionUFC, Meta Enter Into Apex Naming Rights Deal
Meta will open UFC Apex to the public with ticket sales and introduce immersive fan technologies, enhancing the UFC brand and live event experience.
8 Articles
8 Articles
Mark Zuckerberg and Dana White. Photo via Zuffa After a new five-year partnership with tech giant Meta, UFC APEX is now officially changing its name to Meta APEX. UFC APEX is changing its name for the next five years. UFC boss Dana White announced a new five-year deal with tech giant Meta, which also means the arena's name is changing from UFC APEX to Meta APEX. – As we enter the new year, the arena for the Contender Series, for certain UFC Figh…
UFC Apex Meta Naming Rights Deal Monetizes One Of Combat Sport’s Most Valuable Assets
Meta is planting a deeper flag in Las Vegas combat sports. On Tuesday, Meta and UFC announced a landmark naming rights partnership for the UFC’s durable live event and broadcast facility, officially rebranding the venue as Meta APEX. Located next to UFC headquarters, the building has been a nerve center for Fight Nights, Dana White’s Contender Series, UFC BJJ, and now select Zuffa Boxing events. The deal extends a partnership forged in 2025, whe…
UFC APEX renamed as Dana White unveils new five-year partnership with Meta
UFC CEO Dana White announced that the UFC APEX facility in Las Vegas has been rebranded as the Meta APEX under a new five-year partnership with Mark Zuckerberg’s technology company Meta. The facility, which has served as a central hub for UFC fight nights, Dana White’s Contender Series and other events since its opening, will continue to host UFC programming under the Meta APEX name. Zuffa Boxing and the newly introduced UFC BJJ are also set to…
UFC Apex Becomes Meta Apex In New Five‑Year Naming‑Rights Deal
The UFC’s in-house arena in Las Vegas has a new name and a wider role. On 14 January 2026, UFC CEO Dana White announced that the UFC Apex will now be known as Meta Apex under a five‑year naming‑rights agreement with Meta, deepening a technology partnership that began in 2025 and formally makes Meta the promotion’s “Fan Technology Partner.” The UFC Apex is Now the Meta Apex The deal extends an existing relationship that already put Meta products …
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