Meta Reveals How Social Media, Creators and AI Are Changing Festive Shopping in India

Meta reveals how social media, creators and AI are changing festive shopping in India

Meta highlights its role in festive shopping as 9 in 10 purchases are influenced by its platforms.

Meta Unpacks How Social Media, Creators & AI Are Reshaping India's Festive Shopping Boom

Meta highlights its role in festive shopping as 9 in 10 purchases are influenced by its platforms. Meta has introduced a new festive marketing playbook for bran

86% of Festive shoppers seek social inspiration, 60% of new online shoppers come from Tier 2, 3 markets: Meta

Mumbai: Meta has introduced its Festive Accelerator 2026: CMO Playbook, outlining how brands can approach India’s festive season as a multi-month commerce opportunity extending beyond Diwali into the wedding season, Christmas, year-end festivities and Republic Day sales. The playbook combines shopper insights with a full-funnel marketing framework to help brands build demand ahead of peak shopping periods, convert consumers during high-intent wi…

60% of new online shoppers come from Tier 2 and Tier 3 markets: Report

Meta has released its Festive Accelerator 2026: CMO Playbook, examining changes in consumer shopping behaviour during India's festive season and outlining how brands can plan campaigns across cultural occasions, sale events and the period beyond Diwali. The playbook highlights the role of social media, creators and artificial intelligence (AI) in product discovery and purchasing decisions. It recommends that brands build demand ahead of major sa…

Meta releases Festive Accelerator 2026 playbook

Meta has released its ‘Festive Accelerator 2026: CMO Playbook’, outlining how brands can build demand across India’s festive shopping season, from early discovery to purchases beyond Diwali. According to the playbook, 86% of shoppers seek inspiration on social media before buying, 60% of new online shoppers come from Tier 2 and Tier 3 markets, and […] The post Meta’s festive playbook finds 86% of shoppers seek inspiration on social media first a…