US EditionMeta releases a new tool to protect reels creators from having their work stolen
Meta's new tool helps Facebook creators control unauthorized use of reels by blocking visibility, tracking performance, and adding attribution, aiming to curb impersonation and spam.
- On Monday, Meta introduced a Facebook content protection mobile tool that can automatically detect when a creator's original reel is reposted on Facebook or Instagram.
- Responding to prior enforcement, Meta said the tool helps creators protect original work after removing around 10 million impersonating profiles and acting against 500,000 spammy accounts.
- Creators can block reels on Facebook and Instagram, track performance, add attribution links with an `original` label, add accounts to an allow list, release claims, or dispute via the IP reporting channel.
- Blocking a reel reduces its distribution but doesn’t punish the reposting account, and Meta says creator controls may encourage more sharing on Facebook despite risks of restrictions or loss of tool access for abuse.
- Rolling out to eligible creators, the feature requires reels be posted to Facebook to be tracked; Meta says it now reaches Facebook Content Monetization program creators and Rights Manager users.
20 Articles
20 Articles
Meta creates tool to prevent Reels content theft
Meta is continuing its crackdown on copycat content.The company is introducing a new tool for Facebook Reels creators that protects creators' content from being reposted from other accounts without permission.On Monday, Meta announced a tool called content protection, which helps users "safeguard your reels and maintain control over your creative work." It's located in the Professional dashboard in the Facebook app, and currently the only users …
Meta rolls out new tool to inform you when someone stoles your content on Facebook and Instagram
Meta is trying to make life a little easier for creators who constantly worry about people lifting their content without permission. The company has rolled out a new tool, which lets creators track when someone stoles your Facebook or Instagram content. Here is everything you need to know.
Meta wants to make it easier for content creators to protect their publications so that they are not reposted by third parties
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