US EditionMeta offers EU users ad-light option in push to end investigation
Meta will offer an ad-light option complying with the Digital Markets Act after a €200 million fine, potentially affecting 1.44 million EU jobs linked to its ads, the commission said.
- On Monday, the European Commission said Meta will allow European Facebook and Instagram users to share less data and see fewer personalised ads, offering an effective choice between full and limited data sharing.
- A commission probe concluded in April that Meta did not find in breach over its 'pay for privacy' system, following talks after the case was not automatically closed.
- Under the old setup, users faced paying to avoid data collection or consenting to share data, while Meta had started offering less personalised ads in November last year, a first for European Facebook and Instagram users, the 27-nation bloc's regulator said.
- Brussels said it will monitor effective implementation and seek feedback from Meta and other stakeholders, while a commission spokesman said the undertaking `did not automatically close the case` but is `very good step forward` and `positive news` for EU consumers.
- Meta committed to roll out the option from January to settle the dispute tied to a 200-million-euro fine and said personalised ads supported 1.44 million jobs across the EU.
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The EU Commission has welcomed changes made by Facebook and Instagram to the payment model and the handling of personal data.
Tech giant Meta will allow Facebook and Instagram users in Europe to share less data and see fewer personalized ads after being fined for violating European Union (EU) digital rules, Brussels said on Monday.
Good news for those who feel uncomfortable with personalized advertising on Facebook or Instagram: In the future, users will have more decision-making power over their data collection. The Meta Group thus reacts to a dispute with the European Commission.
In April, Brussels paid Meta 200 million euros for thanking Facebook and Instagram users who wanted to avoid personal advertising to pay for a signature.
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